🚀This Rockstar’s Weird Investment (That Worked!)

Hey friend,

Today: A glam rocker, an investment banker, and $55 million walk into a bar...

The Story

In 1997, Bowie was broke. Well, rockstar broke: cash-flow problems, taxes piling up, old contracts bleeding royalties dry.

His vault of 287 masterpieces like Space Oddity, Life on Mars, and Let's Dance was worth a fortune... in theory. But theory doesn't pay the bills.

Traditionally, musicians had two options when cash ran dry: tour until your liver fails or sell your precious songs to some corporate vampire.

But Bowie, ever the innovator, had a genius insight: What if he could sell the future…today?

Enter the Bowie Bond—an unprecedented financial maneuver where Bowie packaged his future royalties into bonds, then sold them to investors craving stable returns.

Wall Street blinked twice, shrugged, then handed him the check - $55 million to be exact.

The timing was impeccable. Two years later, Napster emerged and sent the music industry into free fall. Those AAA-rated Bowie Bonds plummeted toward junk status as digital piracy ravaged music sales.

But Bowie had already pocketed his millions and diversified into other ventures…for Prudential Insurance, who bought the bonds, it wasn’t a bad deal: 7.9% annual returns for a decade, all backed by nothing but future hits.

Today, everyone from Taylor Swift to Iron Maiden has adapted his playbook, while new platforms let everyday investors buy shares in song royalties.

Above all, today’s lesson is about shifting your perspective. Bowie turned his biggest problem (locked-up future earnings) into his greatest opportunity.

Now, let me show you three ways to build your own royalty empire without playing a single note...

How To Profit

• The Creator Bond

Thousands of content creators are sitting on goldmines of future earnings—but they need cash today. That's where you come in.

1. Build a platform that lets creators securitize their future YouTube, TikTok, or Instagram earnings.

2. Pool multiple creators into "content bonds" that investors can buy into for as little as $100.

3. Offer creators immediate capital while investors get steady returns from ad revenue and sponsorships.

Pro tip: Target creators one level below viral—those with 50k-250k followers and steady brand deals. They're hungry for growth capital but established enough to forecast returns.

• Future Hours Fund

Every expert has future earning potential locked away in their expertise—from coding to copywriting to cooking. You can be the one to unlock it:

1. Create a platform where professionals can "tokenize" their future consulting hours.

2. Let them sell these hours at a discount today (e.g., $150/hour future consulting sold as tokens for $100 each).

3. Handle all booking, payments, and quality assurance while they just show up and deliver expertise.

Pro tip: Focus on experts who bill $200+ per hour with minimum 6-week waitlists. The longer their waitlist, the more willing they are to trade time for instant cash.

• The Website Portfolio

Thousands of website owners are stuck in the same trap: Their review sites or newsletters make enough to live on—say $5K/month from Amazon commissions—but not enough to really grow. They know exactly what they need: better content, paid ads, dedicated outreach. But all of that needs serious cash upfront.

1. Website owners list their sites (must prove 12+ months of revenue and traffic)

2. They set how many shares they want to sell and at what price

3. Investors browse, check the numbers, and buy shares for as little as $1000

4. Your platform takes a 5% cut of all investments and 2% of monthly payouts

Pro tip: Add time-limited deals to your platform. Let owners list "20% of 2025 profits" instead of permanent equity. You'll get way more listings (owners hate giving up equity forever), and investors love the clearer returns. Plus you can charge a premium for these "perfect exit" deals.

I know what you're thinking: 'Great story, cool ideas, but now I just want to listen to this!

From Ace’s Desk

Discovered scribbled in Ace's diary, circa 1934

Until next time,

Alex

Founder //LZY MNY CLB